Goldwell

Well, at the end they figured out how their competitiors make money, and go the same way. Actually it's the only way MS will be able to compete against the likes of Google and Apple. They overslept the mobile OS thing quite a while, and have to catch up now. With a one time payment for the OS, there obviously isn't enough money to be made anymore. Tbh, also on the net, i rather have ads than having to pay for every website or service. Because that's the unfortunate alternative.

And personalized ads is the way to go, whether one likes that or not. With the always increasing amount of ads, there's a need to make those more relevant to you, so they stand out.

I'm beginning to wonder if someone is a corporate shill.