Bit of a thread necromancy here, but . . . this issue is near and dear to my heart. I game exclusively on my PC now. I don't believe that for a moment. There will still be PC exclusives, and they won't all be RPGs, RTSes, or crap like Facebook games. Maybe not as many as there used to be. Certainly not many (if at all) so-called "AAA" releases. But they will still be made. But the thing is, it doesn't need to be this way. There are more gaming-capable PCs out there, that meet or exceed the console specs, than all the consoles put together. Hundreds of millions. Even if only a fraction of those people actually choose to play games, that's still an audience at least equal in size to one of the consoles, in a worst case scenario. The issue is getting those people to pay for those games. Piracy is a problem, no doubt. But in all honesty, I feel the industry is creating its own self-fulfilling prophecy when it comes to releasing and supporting PC titles. They release PC versions with overbearing DRM, poor performance, a multitude of bugs, lack of PC customization (GUI and controls), and then when people complain they point the finger and say "see, the PC isn't worth bothering with!" when sales don't meet expectations. When it's their own damn fault. The problem is that consoles are easy street, the gravy train. They make so much money there already, publishers get lazy and don't want to put in the effort on the PC because expectations are different and the work is harder. I'm absolutely positive that a AAA PC exclusive released on Steam (because it's the most reasonable compromise on DRM, and grants the best exposure) could sell in the millions, if somebody would just give it a try instead of always taking the easy route. Yes, it's more work and PC gamers are more fickle and harder to please. But I think that if you gain their loyalty, they are also much more likely to stick by you and support you on your future titles. Because they have more of an investment in their hobby, and they know what they want. As opposed to a lot of people who game on consoles, who just want to kick back and don't really care what game they play this week. For example, when Black Ops comes out or any other future Call of Duty titles arrive, I doubt many people playing on consoles are going to care about what happened to Infinity Ward or who is making the latest iteration of the series. Meanwhile, take The Dark Mod and what it represents . . . a group of PC gamers who wanted a more modern Thief game so much, but because their beloved Looking Glass Studios is gone, they made their own. If that isn't loyalty, I don't know what is. (Of course, now someone is going to quote me that the small number of Thief fans doesn't really matter to today's industry . . .)