It's the problem of democracy of the wallet. Lowest common denominator thing. That's an elitest comment I guess, hinting that the tastes of the masses are crap, but when a utter crap game like 50 Cent's Bullitproof sells over a million units, it's hard to not feel elitest. But yeah, independent dev support is a great thing, especially direct distribution like on Xbox Live to lessen publishing costs, allows for more unique/niche/test/risky titles to actually get released.