Yeah, downloads are the bread 'n butter AFAIK, it's probably the same business model as download.com eg. "Put stuff on the site, get eyeballs looking and clicking on advertisements". Your basic pecking order is: Air Water Food ( xxx ) ? Downloads Videos Screen-Shots Articles It's all very primal, you can see that the stuff that is most popular requires the least thinking. But I wouldn't get too huffy about it, if someone told you about a new mod what would you do first to find out about it? 1) Watch the video 2) Read an Article about it It's just naturally easier to give-in to your reptilian primordial instinct and look at the pretty pictures. If FM's are off the plate (again... maybe temporary offerings ????), our next best option is videos of said FM's or videos of other cool stuff (Rich_is_Bored's Translucency...). I agree that really compelling articles can foster a regular reader-ship but we need the other content to act like a Neon Sign screaming "come get yer goodies".