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http://www.ign.com/articles/2012/07/16/is-metacritic-ruining-the-games-industry Pretty good article.
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The game companies used to be good at controlling the small number of Magazines that offered reviews. Now, with so many review sites, they have changed strategies. I am not sure that the article really reflects the true root of mediocrity here. Were publishers ever willing to risk divisive artistic games? At least now, there is a fact-check against pure shilling. Sounds more like a critic raging against the the dilution of his craft. Point taken about the poor deals given to developers over t...
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some are being ruined, seen loads of reviews where the first bits of text read 'i dont like this type of game so i've given it a low score' so if a games company only see's the score then that game is likely to get binned.
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Speaking of IGN, holy crap is this terrible: http://corp.ign.com/